The Multiplier Effect: How Great Business Analysts Create Impact Through Others

Most Business Analysts measure their value by their deliverables — requirements documents, process maps, projects delivered — but deliverables disappear. People don’t.

This session introduces the Multiplier Effect: a framework for understanding how the most impactful Business Analysts create value that compounds far beyond any single project, through the analysts they teach, mentor, sponsor and believe in. The Four Multipliers — Knowledge, Confidence, Opportunity and Influence — give practitioners a practical lens for shifting from task-driven output to transformational impact. Grounded in real experience and designed to challenge how attendees measure their own careers, this session asks one question: how many people are better Business Analysts because you were here?

Key Takeaways

• How to identify which of the Four Multipliers you are currently underusing in your career.
• Practical ways to multiply capability and confidence in the analysts around you, without a formal mentoring title or mandate.
• A reframed career metric: moving from deliverable-counting to people-impact, and why that shift matters for long-term BA leadership.

About the Speaker

Bianca de Villiers is a Business Analyst, mentor, and founder of The Requirements Lab (TRL). With over a decade of experience spanning healthcare, hyperautomation, digital transformation, and financial services, she is passionate about helping individuals and organisations solve complex problems through effective business analysis.

As a certified CBAP® professional and dedicated coach, Bianca has supported numerous analysts on their certification and career journeys, combining practical industry experience with a people-first approach to learning. Through TRL, she is building a community where Business Analysts can grow their skills, confidence, and impact.

Bianca is a strong advocate for lifelong learning, authentic leadership, and elevating the Business Analysis profession. She is honoured to serve as a Track Chair for the IIBA South Africa Summit and looks forward to connecting with fellow practitioners who are shaping the future of Business Analysis.