3 - 5 Oct 2022


Hilton Johannesburg


350 delegates


30+ Thought Leaders

WHAT IS IT ALL ABOUT / thriving in the next normal

Looking back at how far we have come as a profession, we can be forgiven if we were to pat ourselves on the back. It would be understandable if we were to pause and celebrate the tenacity with which we have tackled the challenges we went through. However, can we afford to rest on our laurels and say we have reached the pinnacle of the impact we can have as business analysts? Have we truly cemented our role in the eyes of our stakeholders and expanded our sphere of influence in our environments?

As we celebrate ten years of our highly successful and internationally renowned Business Analysis Summit Southern Africa, we are certain that we are not about surviving. We are about thriving. And to be truly honest with ourselves, we must introspect and look at where business analysis is headed both locally and globally.

We have all heard about the new normal, now we need to carve the next normal. We know that the business analyst role is no longer what it used to be. But do we know what it should be? Do we know what it means to say it is ‘way beyond’ what it used to be? We are at an opportune moment to reshape this role and leapfrog it into the future. It is up to us, as practitioners, to do so, and not anyone else.

Join us at the 10th edition of the Business Analysis Summit Southern Africa where our seasoned and highly esteemed speakers (both local and international) will answer these questions for us and with us.

Submit a Paper

It’s time to reflect and acknowledge the inroads business analysis has made over the past few years. These have not come without pain and frustration.  There have been highs and lows on this journey. What skills have made us to remain steadfast and resolute in extracting business value for our stakeholders. What frustrated us in the process and what did we learn from those frustrations.

As the world changes, we need to change with it. We need to get used to being comfortable with being uncomfortable. Success starts outside of our comfort zone. To master this, we need to figure out how do we adapt to new ways of working.

Product development is moving away from a push strategy to a pull strategy. Therefore, product strategy needs to mirror the change as reflected in consumer behaviour. Embarking on this new journey requires a new way of thinking. This will propel us, as business analysts, forward and capacitate us to put ‘business’ back into ‘business analysis’?

We have made it as business analysts in the ‘new normal’. But how do we measure this? How have we driven the transition into this era? But even more important – how can we be catalyst to pro-actively define the ‘next normal’.

Business Analysis Summit Southern Africa is the official conference of the South African chapter of IIBA.

Summit Track Chairs / the people working hard behind the scenes

Terence Sewraj

Tebogo Matsepe

Cecilia Mdluli

Edward Ngubane

Christelle Govender

Registration / do you want to attend the business analysis event of the year?

Tickets will go on sale from the 11th of July 2022, early-bird sales with discounted pricing will close on the 29th of July 2022.

Pricing will be released shortly for all ticket types including discounted tickets for IIBA South Africa members as well as those registering as part of a group.

Contact Us / have something to ask?