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Keynote: Navigating Your Career: Choices, Challenges and Clarity

08h00 - 09h00 Christina Lovelock / BA Consultant and Author at Independent
Christina Lovelock, speaker at the Business Analysis Summit South Africa 2026

Whether attendees feel stuck in a rut or simply want to take stock, there is much to learn and develop from making time to reflect. This keynote discusses common BA career choices and challenges, and shares simple yet powerful techniques to help achieve career clarity.

Suitable for business analysts just starting out and experienced professionals looking to advance in their careers, the session looks at relevant models and shares meaningful discussion points to help attendees make informed decisions and understand their career options.

Key Takeaways

  • Achieving career clarity.
  • Applying a job crafting approach.
  • Adopting a growth mindset.
  • Becoming more motivated in a current role.

About the Speaker

Christina Lovelock is an experienced BA leader and consultant, and the author of two books: Delivering Business Analysis, and the award-winning Careers in Tech, Data and Digital. She is active in the BA professional community, regularly speaking at events and international conferences, and is a contributor to ITNow magazine, BA Digest and the BA Times.

She is committed to the development of the BA profession, has introduced entry-level BA roles into her organisations, and chaired the creation of the UK National BA Apprenticeship standard. She has developed and led BA teams ranging in size from 5 to 120 Business Analysts, is a qualified coach, a Business Analysis assessor, and a director of the UK BA Manager Forum. She has appeared on the Computer Weekly UK Most Influential People in Tech long-list for the past two years and volunteers for the charity Technology Books for Children.