Beyond Requirements: Becoming the BA that Everyone Wants on Their Project

Technical competence gets Business Analysts onto projects, but influence, credibility and authority determine whether they become trusted advisors or simply requirements writers.

This session explores the qualities that consistently distinguish highly sought-after Business Analysts from everyone else. Drawing on more than four decades in IT, and mentoring over 1,100 Business Analysts globally, Mark Bruins shares practical strategies that transform competent analysts into influential professionals who shape decisions, build executive confidence and become indispensable to organisations. Attendees will discover how to position themselves as strategic partners, communicate with greater authority, increase stakeholder trust and develop measurable business value that extends far beyond documenting requirements.

Key Takeaways

• Learn how to position yourself as a trusted advisor rather than an order taker.
• Discover practical techniques for building authority, credibility and influence with stakeholders at every level.
• Apply proven strategies that increase your visibility, career opportunities and long-term impact as a Business Analyst.

About the Speaker

Founder | Senior Business Analyst | Project Manager | Mentor | Knowledge Broker | Environment Warrior | Father to Jessica and Gordon.

Mark Bruins brings over 43 years of international experience in the IT industry, having held 25 roles, including 15 as a contractor, and 8 based in the United Kingdom. In recent years, he has specialised as a Certified Senior Business Analyst, though he also holds certifications as a Project Manager and Microsoft MCSA.

Since 1990, Mark has been actively involved in teaching, and by 2006 he was authoring curriculum for a wide range of subjects including computer networking, software, environmental studies, business skills, web design, and now business analysis. His courses have reached learners on six continents, combining technical depth with practical insight.

In April 2019, after his Senior BA contract with the Western Cape Government ended, Mark reignited his passion for knowledge sharing by certifying in the Knowledge Broker Blueprint, mastering the art of creating and delivering high-impact Masterminds. With a unique ability to connect, influence and lead, he successfully assembled a network of professionals and strategic alliance partners to co-create and market his flagship mentoring programmes. Oupa Laka joined BA Masterminds in early 2026 and assists Mark and Marcus Udokang with mentoring.