Retha Fraser (De La Porte) is a distinguished Certified Business Analysis Professional (CBAP) with over a decade of experience across various industries, demonstrating a profound dedication to advancing the business analysis profession. As the Founder of the BAlab and Co-Founder of BA ConneXion, Retha has pioneered platforms that offer a wealth of resources for business analysts, focusing on coaching, mentorship, and training to enhance their skills and knowledge.

As a speaker, published author, and podcast host, Retha’s insights and expertise connect with a wide-ranging audience. Her knack for simplifying complex concepts into practical advice has established her as a notable figure at industry gatherings and a guiding light for professionals aiming to enhance their business analysis skills. Beyond her professional achievements, Retha enjoys cooking, baking, and crafting, bringing the same creativity and passion to her personal pursuits as she does to her work.