
In this provocative yet practical talk, we’ll explore how generative AI, while powerful, can mislead, misinform, or even erode credibility when wielded without critical thinking.
Using real-world examples across BABOK® knowledge areas and competencies, we’ll highlight where AI can trip up the unprepared analyst—and how to avoid those pitfalls. The session then shifts to a practical framework for integrating AI in a way that amplifies, not replaces, the BA’s strategic value. Expect wit, warning signs, and a re-anchoring of what makes human analysis resilient—by design.
Gio Focaraccio is a fintech solution architect with two decades of experience spanning business analysis, systems design, and technical product leadership across banking, telecoms, and digital identity. A frequent bridge between business intent and technical execution, Giovanni brings a pragmatic lens to the AI hype cycle. In his work and talks, he challenges analysts to sharpen their judgment, not outsource it—showing how resilience, clarity, and curiosity are still the most critical tools in the BA toolkit. Gio achieved CBAP certification in 2013.
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