Masentle Siwela is a results-driven Senior Business Analyst with 6+ years of cross-industry experience in driving digital transformation, operational excellence, and customer-centric solutions across healthcare, insurance, auditing, and education sectors.
She is currently a Business Analyst Consultant at who leads mission-critical initiatives that streamline communication systems, improve data-driven decision-making, and enhance service delivery. Her professional toolkit includes proficiency in process engineering, turning complex data into actionable insights, and engaging stakeholders at all organizational levels—from frontline teams to C-suite executives. She brings structure to ambiguity and drives alignment across diverse teams to deliver impactful business outcomes.
Beyond the boardroom, Masentle is a passionate advocate for the growth of the Business Analysis profession. She has actively contributed to the IIBA South Africa Chapter, serving on the Mentorship Committee, Branding Team, and as a mentor in key programs like the Q4 Mentorship Program and Celebrating Women in Tech. Her commitment to knowledge-sharing, mentorship, and community engagement reflects her mission to cultivate the next generation of analysts.
In parallel, Masentle plays a powerful role in digital education and economic inclusion. At Digify Pro, she not only mentors and trains aspiring digital professionals but also creates and curates learning content for Digify’s flagship programs. As a Lead Digital Marketing Skills Trainer at Digify Africa, she has trained almost 2000 small business owners in key areas such as Effective Advertising Strategy, WhatsApp for Business, Content Creation, Tools to Drive Your Business, and Building Online Presence—as part of the Boost With Facebook initiative. Her teaching empowers entrepreneurs to scale their businesses through accessible, results-oriented digital strategies.
Masentle’s vision is to build bridges between strategy and execution, empower inclusive talent pipelines, and continuously raise the bar for business analysis excellence in Africa. Whether working on enterprise transformation or grassroots mentorship, she brings clarity, leadership, and collaboration to everything she does.