This session explores how BAs are moving beyond requirements management to play a key role in business optimisation and transformation. Referring to the Future of Jobs Report 2025-2030 (WEF), we highlight the growing demand for value-focused, tech-enabled roles.
BAs must understand the language of value creation, progressing from standardisation to optimisation and transformation to deliver real impact.
We’ll showcase ROI-focused use cases where technology drives business value, including:
- AI and DevOps integration for smarter requirements management
- Business Process Management for efficiency gains
- Process Mining and Digital Twins for transformative impact
With growing investment in these tools, BAs must connect technology to tangible business value and lead confidently in the digital space.
Key Takeaways
- The BA role is expanding beyond requirements to include optimisation and transformation.
- Value creation is essential — from standardisation to optimisation and transformation.
- Tech empowers impact — AI, BPM, Process Mining and Digital Twin technology drive measurable value.
- Show the ROI — link tech initiatives to real business outcomes.
About the Speaker
As a Business Process Management (BPM) expert, Business Architect and Business Analyst with more than 20 years’ experience across various industries, Dina has an aptitude of solving business problems and assisting clients to achieve business objectives and create sustainable value. During 2024-2025 she gained hands-on experience in various roles including Product Owner, Feature Analyst, performing BA Capability Assessments and developing a Digital Twin solution.
She is passionate about sharing information and helping others to gain knowledge and achieve their development goals resulting in lecturing from time to time. Combining her passion and professional experience, she completed her doctorate (as a practitioner researcher) with the focus on an approach to assist SME managers to benefit from BPM. Dina Jacobs is the Chief Executive Officer at triVector.