Keynote: The Future of Business Analysis with Artificial Intelligence

08h30 - 09h30 Fabrício Laguna / Business Consultant, Teacher and Professional Speaker at The Brazilian BA

Fabricio Laguna - Business Analysis Summit 2024 Speaker South Africa

The advancement of AI technology will have an impact on all organizations. What does that mean for business analysis professionals’ role in improving business outcomes?

What is new and showing promise? Will these tools help encourage or hinder human connections? How will AI change the future of business in general?
As an article writer and YouTuber, Fabrício Laguna has been one of the leading voices in the BA community demonstrating the possible usage of ChatGPT as a tool for Business Analysis work. In his articles, he illustrates how AI can improve productivity and leverage the power of analysis in different study cases. In his videos, he talks to ChatGPT as if it were a real person through an avatar created by Synthesia, another AI tool.

But AI has also limitations and its usage raises technical, legal, and ethical questions that must take place in any business analysis effort. The content of this presentation brings insights into this rapidly evolving AI technology field and what it means for you and your organization. The format in which it is presented with video interactions, live dancing and storytelling involves the audience who is filled with energy as in a theatrical performance.

Key Takeaways

How to use AI today to do Business Analysis
A design for the future with AI
Create an impact and good vibes for the coming forward event.

About the Speaker

Armed with his bachelor’s in computer science in the 1990s, Fabricio moved on to his MBA in Business Administration and has kept on building his portfolio into the Business Analysis space. He now has over 25 years of experience as a business consultant, instructor, and international speaker. It’s easy to see that Fabricio is passionate about spreading the best practices and principles of business analysis to a global audience. He is currently a Senior Advisor to the President and CEO at IIBA®, the leading association for business analysis professionals where he reviews, advises, and creates high-quality business analysis content. He led the official translation of the BABOK® Guides v2 and v3 into Portuguese.