The talk is based on how business analysts should consider Customers as their products.
Developing and designing for the Customer should be a laser focused plan – spearheaded by the Business analyst – sometimes even trumping business objectives.
In order to create the best experience for your customer YOU should be consulting with many specialists in and out of your space to craft a brilliant customer experience. Siloed working has become a thing of the past. Using data, processes, research and people involvement – you should be crafting from the customers first engagement with your brand all the way through the successful close of their deal. But, It does not end there. Your customer is an ongoing element of your business – their growth with your product or service is imperative! This is what you should aim for when designing for Customer centricity. The recurring value of the customer who is ultimately your product.
About the Speaker
Darshan is a young, vibrant and motivated 22nd century Product Analyst with solid techniques, a sound business sense, and a keen eye for detail. He says that he “constantly aims to stay ahead of the pack.” Being part of an industry that is often dominated by a seasoned generation of collective experiences, constantly fuels his enthusiasm and passion to showcase his own perspectives and expertise within the technology field. Join in on his conversation!