The visionary leader that knows exactly what customers need and how to build it to success: wouldn’t we all love to be that person? Or have that person around to tell us what to do next? Reality is very different: few such leaders exist and they all have made big mistakes throughout their careers. While gut feeling has its place, facts from the outside world are the best input for product development decisions. MVP, Lean Startup and Innovation approaches explain us to learn through experimentation and validation of assumptions.
But how does this work in practice?
In this session, we start by identifying and prioritising assumptions standing between our idea and its success. Then, we discuss several experimentation and validation techniques that enable quick, cheap and reliable learning. Finally, we learn how to interpret the results and decide how to move forward. Practical case examples and exercises bring theory to life.
This session will help you
- find reasons why your ideas may fail;
- learn how to experiment your way to success or an early stop, which is also a success as you will have
saved time and money that you can then spend on a better idea;
- consider what your organisation needs to get comfortable with performing experiments on unfinished
- Why data-driven decisions are key for successful product development
- Key milestones and metrics for product development
- Types and examples of experiments and when and how to use them
- How to design safe experiments
About the Speaker
Filip is convinced that established organisations can, and should, become corporate startups. To help them achieve this, he follows a structured yet pragmatic approach, by bridging business
analysis, product management, design thinking, lean startup and innovation techniques.
His background of over 10 years in business consulting and a prior 10 years in software engineering and research enable Filip to connect strategy and portfolio management with project
execution and product development.
As co-founder of the BA & Beyond Conference and IIBA Brussels Chapter president, Filip helps support the BA profession and grow the BA community in and around Belgium. For these activities,
Filip received the 2022 IIBA® EMEA Region Volunteer of the Year Award.
Together with Ian Richards, Filip is the author of Brainy Glue, a business novel on business analysis, innovation and change. Filip is also co-author of the BCS book Digital Product Management and Cycles, a book, method and toolkit enabling faster innovation.