As a seasoned business analyst, you have likely mastered the science and art of business analysis. You have possibly mentored new business analysts in your team or uniquely solved a particular problem. While certifications showcase your mastery, Business Analysis as a discipline is still evolving in terms of research and innovation, unlike more established fields like engineering and medicine.
The role of a business analyst is poised to remain in high demand as the world moves towards the futuristic realm of Industry 5.0 and Society 5.0. Industry 5.0 envisions a harmonious collaboration between humans and cobots in a shared work environment, while Society 5.0 portrays a seamless fusion of cyberspace and physical space through human-centered design. This design approach capitalizes on technological advancements like big data, the Internet of Things, and Virtual Reality to drive innovation across all sectors. This trajectory underscores the need for an intensified partnership between academia and business analyst practitioners to co-create value by establishing an evidence-based practice achieved through collaborative problem-solving, as well as writing and publishing academic papers. This concerted effort aims to cultivate a repository of citable best practices in Business Analysis, fostering its ongoing evolution.
This presentation aims to assist participants in showcasing their mastery of business analysis. We will model collaborative problem-solving using sentiment and factorial analysis to solve business problems, and then showcase the use of the Design Science Research (DSR) method to publish these solutions in academic journals. At the end of this session, participants will be able to apply these methods to solve business problems that will allow policy and decision-makers to make data-driven decisions and also produce quality research papers that can be published in reputable journals.
- Use machine learning methods to conduct sentiment analysis of customer needs or problems.
- Perform factorial analysis to identify the critical factors that impact technology adoption or customer pain points.
- Leverage design science research as a method to publish business analysis artifacts in reputable journals.
About the Speakers
Deborah is a lecturer at the Department of Informatics, University of Pretoria. She practiced as a business analyst before moving into academia. She has leveraged her flair for business analysis as the Program Director, Cluster Chair, and Senior Lecturer in Business Informatics at Belgium Campus where she drove innovation strategy execution, in-house product development, and business process optimization. She pioneered the Business Informatics department at Belgium Campus iTVersity and ensured the program met the client’s expectations, the industry, and the accreditation body’s requirements. She has been an active volunteer at IIBA-SA, Durban Chapter, since 2017 and received several awards to recognize her commitment to steering the growth of BAs in the region.
Dr Timothy T. Adeliyi holds a PhD in Information Technology from the Durban University of Technology. He also holds a Master’s in Data Networks and Security from Birmingham City University, United Kingdom. Furthermore, he holds a Bachelor of Science (Hons) degree in Information and Communication Technology from Crawford University, Nigeria. He specializes in using data analytics to address organizational needs.