Organizations are racing to become digital and embed data in decision-making. However, it’s becoming apparent that merely investing money in technology and staffing isn’t effective. In fact, Randy Bean and Tom Davenport titled their February 2019 Harvard Business Review article, “Companies are Failing in Their Efforts to Become Data-Driven.” The research they cite didn’t say, “What’s needed is more data,” or “Companies need to buy more sophisticated technology.” Instead, it says that people AND process are the number one obstacle. Did you know that:
• Being data-driven is an impossible goal … and that another outcome can drive cultural success?
• The OSEMN approach which data science uses to explore data doesn’t guarantee valuable business insights will emerge or be actionable?
• Communicating insights from a data inquiry will likely fall flat if data in any form is included?
If you want to learn what to do instead, this keynote is for you.
In this lively talk, Lori will reveal several “mythconceptions” that we are routinely taught to believe. Learn about a needed role that Business Analysts can play in helping organizations drive transformation and solve complex business problems through a more connected culture and meaningful and measurable business outcomes from data.
1. Identify why the brain ignores data and what to do instead to be heard when communicating data.
2. Outline a process for successfully moving from data to insight, insight to decision, decision to deployment, and deployment to delivery (action).
3. Describe why business analysts are perfectly poised to become data translators/interpreters and steps to take to make this role a reality.
About the Speaker
When radio/TV hosts interviewed Lori about her book, Stories Trainers Tell, they’d ask: “Can story be used for more than training?” Her next book, Wake Me Up When the Data Is Over, highlights the findings. With her third bestseller, Business Storytelling for Dummies, she solidified her thought leadership in the field. One chapter became a unique framework for transforming data into insight and action. This combined with earlier consulting experiences with Chevron, Valmet, and the U.S. Air Force, grew her prominence in data literacy. As the Shift Strategist, over 30 years, Lori has helped firms like McDonalds, Target, GE, and Phillips North America strategize about their future and navigate messy, complex changes. Keynoting at more than 80 events, she’s inspired thousands to take action. Lori is also an adjunct professor in Golden Gate University’s Industrial and Organizational Psychology Master’s program.