Innovation is usually associated with ‘new and big ideas’ and/or ‘great improvements’ . The perception around innovation is that you either have to ‘go big’ or ‘go home’ – and this is usually seen as the domain that is owned by the product team members. They are the ones who are seen as ‘innovators’ within organisations. Inadvertently, business analysts end up not realising the key role they can play in coming up with ‘innovative ways of work’, and/or ‘innovative ideas’ on products and services. They end up failing to exploit the deep product and/or service knowledge they possess, which they can leverage and build to be innovative. If you are keen to learn more about this subject, please join me as I explore the following aspects of innovation in the business analysis space:
- what innovation means for the profession of business analysis,
- the challenges that business analysts are up against in the face of innovation,
- and how business analysts can contribute to an innovative future.
About the Speaker
Deidré Forbay started her career as a Business Analyst in 2008 and worked in various environments including Central Banking, Telecommunications, Vehicle Tracking and Insurance. She has a Diploma in Business Analysis from FTI and a Degree in Communication Sciences from Unisa. She is also a Trainer at the DVT Academy and presents the “ICAgile Certified Professional in Agile Business Analysis (ICP-BVA)” course. Deidré was a mentor of the first IIBA-SA Mentorship Program that was launched in 2018 and is currently a Board Member of the IIBA-SA. She continues to mentor junior and intermediate business analysts in her spare time. In her current role as Delivery Manager she is able to stay closely connected to the agile business analysis role and regularly performs business analysis tasks as part of her day-to-day functions. As an advocate of business value analysis, she believes that business analysts should continuously explore ways to extract value from their interaction with stakeholders.