Have you been asked to communicate a business case steeped in data?
Do you need to keep people energized and engaged while sharing a bunch of numbers?
Are you trying to transform analytical results into information that’s meaningful and gets people to make a decision and do something different?
It’s not enough to wrap graphics and fancy data visualizations around data and deliver them in a dashboard, report, or PowerPoint presentation. All data has a voice. How do you get it to speak? To be heard? And to motivate people to do something different?
First, you need to extrapolate meaning from data. Then you must transform this meaning — these insights — into compelling stories that move people to shift their thinking and change their behavior. Learn what’s needed to transform data to more easily get your point across — get decision made faster — and spark action.
1. Outline the decision/problem the data is answering in a way that resonates with stakeholders’ business needs.
2. Identify the contextual questions that need to be asked to move team members and stakeholders from data to insight
3. Uncover three different types of insights within data from the observations that present themselves.
4. Strategize how to best relay insights to others to more quickly spark a decision and action.
About the Speaker
When radio/TV hosts interviewed Lori about her book, Stories Trainers Tell, they’d ask: “Can story be used for more than training?” Her next book, Wake Me Up When the Data Is Over, highlights the findings. With her third bestseller, Business Storytelling for Dummies, she solidified her thought leadership in the field. One chapter became a unique framework for transforming data into insight and action. This combined with earlier consulting experiences with Chevron, Valmet, and the U.S. Air Force, grew her prominence in data literacy. As the Shift Strategist, over 30 years, Lori has helped firms like McDonalds, Target, GE, and Phillips North America strategize about their future and navigate messy, complex changes. Keynoting at more than 80 events, she’s inspired thousands to take action. Lori is also an adjunct professor in Golden Gate University’s Industrial and Organizational Psychology Master’s program.